History and tradition are the key elements of the redevelopment project of Campari Headquarters in Milan.Viv applied powder-coated finishes on all the metal components 

Viv (more precisely one of the subsidiaries, Verniciatura Industriale Veneta) applied powder coated finish, Black Matt color Class 1, to the metal components of the façade of Campari Headquarters. Gi Color branded powder coatings, all certified, were used for this project.

Campari old factory was reconverted to a museum, the Campari Gallery. As you can see in the photos, the structure hosts the management offices. If you want to have a look at the interiors, you can consult the articles of Archilovers and 967Arch.

High House, so called because of its noble origin, has been brought back to life, turning from an eighteen-century estate into a representative branch. The ground floor now houses a restaurant, while on the first floor there is the Academy, which offers classes for barman and customers.

The restyling was made by the two design architects Mario Botta and Giancarlo Marzorati. The intention was that of keeping the most important historical parts unchanged and renewing only some of the Sixties. Wallpapers, paintings and Liberty style elements, dating back to the early 20^th century when Campari family acquired the villa and the surrounding lands to build the factory, were removed. High House features light colours and minimalist design.

The double envelope façade of the office building consists of a mixed system with an external and an internal skin.

The inner skin is divided into two main components:

The spandrel fascia, which is 4.5000 mm wide and 1.200 mm high, is assembled in the factory and installed complete with supporting brackets for the external skin and the steel walkway grid (the average weight of each fascia is 550 kg).

The glazing (2.900 mm high from floor to floor) is a stick system with thermal break profiles, which allows the installation and disassembly of the double-glazed units from the inside of the building (the average weight of the inner skin is about 70kg/m2).

Find more info in Focchi Group website

Established in 1860 by Gaspare Campari, the company of red and orange cocktails has its origin in the “Café dell’Amicizia”, a small bar in Novara acquired that year by Gaspare. When he died in 1882, one of his five sons, Davide, brought about radical changes that made the firm famous worldwide: from “Liquoreria Campari” to “Gaspare Gaspare Campari-Fratelli Campari successori” in 1902 and then again to “Davide Campari & C.”.

Davide invested a lot in communication: Fortunato Depero drew a great number of iconic posters and in 1928 designed the original small Campari Soda bottle. Other posters were realized by Marcello Dudovich, Marcello Nizzoli, Erberto Carboni, Leonetto Cappiello, Bruno Munari.

The first trademarks “Bitter” and “Cordial” were registered in 1888, together with the family coat of arms “…consisting of a shield adorned by the figure of two dogs in the act of being petted surmounted by a helmet with ornamental leafage”. Campari has changed its brand several times over the years, even radically, as it has voluntarily updated its design according to the prevailing art, fashion trends and tastes.

The first trademarks “Bitter” and “Cordial” were registered in 1888, together with the family coat of arms “…consisting of a shield adorned by the figure of two dogs in the act of being petted surmounted by a helmet with ornamental leafage”.

Campari has changed its brand several times over the years, even radically, as it has voluntarily updated its design according to the prevailing art, fashion trends and tastes.